Official Travel and Tours Partner for 2016 ICC World Twenty20 in India
Background
STH was appointed by the ICC as official Travel and Tours operator for the ICC World Twenty20 2016 held in India. We were the sole provider and operator of tour packages for the tournament that spanned seven cities: Bangalore, Dharamsala, Kolkata, Mohali, Mumbai, Nagpur, and New Delhi. The event attracted more than 2 million visitors and fans.
Our Role
As exclusive travel and tours partner, STH was tasked with appointing and managing travel agents for the ICC World Twenty20 2016 from around the globe. We subsequently appointed six travel agents, each with their own right to design, market and sell ticket inclusive travel packages for the tournament.
Over 2 million cricket fans will attend matches during the tournament
Our web portal provides contact information for appointed travel agents. We adopted the event brand and logos for all public facing communication